LIBERTY SUPPER CLUB
For one of Madrid’s leading nightclubs, Liberty Supper Club, we were tasked with developing a creative marketing strategy to diversify and rejuvenate the brand’s social media presence. The goal was to move beyond standard event promotion and instead showcase Liberty as a multi-sensory experience, a place defined not only by music and atmosphere, but by the emotions and stories it evokes
challenge
The main challenge was standing out in Madrid’s saturated nightlife scene. We needed to craft distinctive, shareable content that positioned Liberty as more than just a venue — but as an intangible feeling, a blend of luxury, energy, and connection that audiences could instantly recognize and relate to.
process
We approached the project through a cinematic and narrative-driven lens, directing a short film that captures the emotional essence of a night at Liberty. The video follows a fictionalized storyline designed to evoke the anticipation, intensity, and connection of the club experience.
To complement the visuals, we collaborated with a professional sound engineer to design a custom soundtrack that mirrors the club’s pulse — blending ambient sounds, electronic elements, and rhythmic transitions to enhance the storytelling and sensory impact of the ad.
We also produced a series of comedic behind-the-scenes shorts depicting relatable club and post-club experiences, giving the brand’s social media a more human, authentic tone.
Alongside my co-director, I helped develop the marketing strategy based on market research, managed casting and cinematography, and coordinated a meticulous filming schedule with our production team, actors, and extras. The result was a cohesive, story-led campaign that redefined Liberty Supper Club’s digital identity as a vibrant and immersive lifestyle brand.