hydroveil: brand plan
The HYDROVEIL project was developed for Integrated Communication Strategies in collaboration with Cobiosa, a Spanish skincare ingredient company, with the challenge of transitioning the brand from B2B to B2C through a new product infused with one of the components produced by the company. We therefore created HYDROVEIL, a pharmaceutical-grade unisex sunscreen. infused with Dragon’s Blood. This involved crafting a strategic marketing plan incorporating branding, digital outreach, influencer collaborations, and retail positioning. The project culminated in a live presentation to Cobiosa’s founder and CMO, requiring us to develop a compelling, industry-relevant strategy that aligned with the company’s vision while ensuring market differentiation and consumer engagement.
Challenge
The key challenge of the HYDROVEIL project was balancing Cobiosa’s pharmaceutical credibility with the need to create an attractive, consumer-friendly brand for the B2C market. We had to position the Dragon’s Blood-infused sunscreen as both scientifically backed and desirable, ensuring it stood out in a competitive skincare landscape.
process
Our process began with an in-depth analysis of Cobiosa’s existing brand identity and the skincare market landscape to understand how to effectively transition from B2B to B2C. We conducted competitive research, identified key consumer demographics, and defined a unique value proposition for HYDROVEIL. From there, we developed a brand identity, including visual aesthetics, messaging, and product positioning to ensure both scientific credibility and market appeal. Our marketing strategy integrated digital outreach, influencer collaborations, and retail positioning, ensuring a multi-channel approach. Finally, we refined our proposal based on industry insights and feedback, culminating in a live presentation to Cobiosa’s founder and CMO, where we demonstrated a fully realized brand and marketing strategy for HYDROVEIL’s market launch.